Web Analytics

Web analytics is a detailed study of the influence of a given website on its users. Website and ecommerce companies use the web analytics software to measure data such as the number of visitors coming to their site, unique number of visitors, their pathway leading to the website (through other links or search engine), and what keywords make them find your site.

Web analytics also provides page-specific data of a website like which page captures the most visitor attention and which one is relatively unpopular. These data help online businesses change the content of the web pages to improve the overall performance of the website.

Web analytics helps companies gauge the success of a newly launched advertising campaign. There are two types of web analytics – on-site and off-site. On-site web analytics provides data about conversion ratio and bounce rate of web pages. Off-site web analytics provides information about visitor characteristics, their geography, online activity (comments), and online visibility of the website.

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